The time it takes a visitor to form a reliable visual first impression of a web page. Those snap judgements correlate strongly with the opinions people still hold after browsing properly.
Lindgaard et al., Behaviour & Information Technology, 2006
UK web renewal studio
Your website is your first handshake. Make it count.
People decide whether to trust you in a fraction of a second, before they have read a single word. We take tired, dated, unreadable-on-a-phone websites and rebuild them into something bold, fast and unmistakably current.
- Mobile-first, always
- Rankings protected
- 2 to 3 week turnaround
- You own everything
Your BusinessWorkAbout
Get a quote
Est. 1994
Trusted local experts, ready when you are
One clear message. One obvious next step. Loads in under two seconds on a phone.
Get a quoteCall us
ServicesWhat you do, in plain English.
ProofReviews and real past work.
ContactTap to call or email.
1.4sLoad time
100Accessibility
4.9★Reviews
- Mobile-first rebuilds
- Faster load times
- Rankings protected
- Bold, modern design
- Accessible to everyone
The first-impression problem
You get 50 milliseconds to look like a business worth calling.
That is not a marketing line, it is a published research finding. Visitors form a lasting impression of your website almost instantly, and that impression transfers straight onto your business. A dated site does not just look old. It makes people wonder whether you are still trading.
of people admit to judging a company's credibility on the design of its website. Visual design was the single most-mentioned factor when people explained why they did or did not trust a site.
Stanford Web Credibility Research, Stanford Universityof people will stop engaging with a website altogether if the content or layout is unattractive. They do not complain and they do not email. They simply go to a competitor.
Adobe, State of Content, 2015lift in retail conversion rate from a 0.1 second improvement in mobile site speed. Travel sites saw a 10.1% lift. A tenth of a second is the difference between an enquiry and a bounce.
Google & Deloitte, Milliseconds Make Millions, 2020increase in the probability of a visitor bouncing when mobile load time rises from 1 second to 3. Stretch that to 5 seconds and the probability climbs by 90%.
Google / SOASTA mobile page speed research, 2017page views worldwide now come from a mobile phone. If your site was built for a 1024×768 desktop monitor, the majority of your visitors are seeing your worst version.
StatCounter Global Stats, platform market shareEvery figure above comes from published, independent research. We are happy to send you the sources.
The renewal
Same business. A completely different answer to “should I call them?”
Drag the handle. On the left is the kind of site we are sent every week, built once in good faith and never touched again. On the right is what it becomes.
Before
After
Harbourside Joinery
KitchensFitted roomsRestorationAbout
Book a visit
Bespoke joinery · North East England
Handmade kitchens,
built to outlast the trends
built to outlast the trends
Thirty years of joinery, made in our own workshop in Tynemouth. Free design visit, fixed quotes, no pressure.
Book a free design visit
Call 0191 000 0000
KitchensBespoke cabinetry, made to your room, not flat-packed.
Fitted roomsStudies, wardrobes and boot rooms that use every inch.
RestorationSympathetic repairs to period doors, stairs and sash windows.
30 yrsIn business
1.2sLoad time
4.9★142 reviews
10 yrGuarantee
“They measured, designed and fitted the whole kitchen in three weeks. Faultless.” J. Reid, Whitley Bay
Drag the handle, use the arrow keys, or tap a button. Nothing about the business changed, only the way it presents itself.
What actually changed
We kept every fact, every service and thirty years of reputation. What we changed is how quickly a complete stranger can understand it.
- ✓The message moved to the top. What they make, where, and what to do next, all visible without scrolling.
- ✓Contact became one tap. Phone number in the header of every page, tappable on a phone.
- ✓Proof came forward. Years trading, guarantee, real reviews. The things that make someone pick up the phone.
- ✓It became readable on a phone. No pinching, no sideways scrolling, no eight-point text.
- ✓It became secure and fast. An HTTPS padlock instead of a browser warning, and 1.2 seconds instead of nine.
Sound familiar?
Six signs your site is quietly costing you work
Almost every site we renew was perfectly good when it was built. The web moved on; the site did not. If you recognise two or three of these, you are losing enquiries you will never hear about.
- ✕It is unreadable on a phone. Pinching, zooming, scrolling sideways to find the phone number.
- ✕The design is visibly a decade old, so people assume the business is standing still too.
- ✕Blurry, stretched or postage-stamp images that were never made for today's screens.
- ✕Your phone number and email are buried three clicks deep, or trapped inside an image.
- ✕It is slow, or the browser warns visitors it “is not secure” before they even arrive.
- ✕You cannot change a word of it yourself, because the person who built it is long gone.
What a renewal gives you
Six things that change the day you go live
Not features, outcomes. This is what a modern, mobile-first design actually does for a small business.
You stop losing the majority
Most of your visitors are on a phone. A mobile-first rebuild means the version most people see is the best one you have, not a shrunken desktop page they have to fight with.
You get taken seriously
A current, confident design signals a current, confident business. It is the cheapest credibility you can buy, and it works before anyone has read a single sentence.
More people stay
Fast, lightweight pages hold attention. Every second shaved off load time is a measurable reduction in the number of people who give up before they have seen anything at all.
More of them get in touch
Tap-to-call, tap-to-email, a form that genuinely reaches your inbox, opening hours and a map, all reachable from the top of every page rather than stranded on a contact page.
Google can finally read you
Google indexes the mobile version of your site. Clean structure, real headings, fast pages and proper redirects mean your existing rankings are protected, and usually improve.
Nobody is shut out
Proper contrast, real text, keyboard support and sensible tap targets. Around a quarter of UK adults report a disability, so an accessible site simply means more customers, served better.
2.5sOur target for Largest Contentful Paint, which is Google's own “good” threshold.
2 to 3Weeks from first conversation to going live on a typical brochure site.
~1 hrRoughly how much of your time the whole project takes.
100%Yours. The site, the domain, the content. No lock-in, ever.
“Your website is the only member of staff who meets every single customer, works every hour of every day, and never once gets a new uniform.”
How it works
Four steps. Almost none of them yours.
We do not hand you a blank template and a login. We build something real from your own words and photographs, then you react to it.
Free review
Send us your web address. You get an honest, no obligation write-up of exactly what is holding the site back, whether or not you go on to hire us.
Design concept
We rebuild your real homepage using your real content, so you are judging the actual thing rather than a stock template with someone else's business in it.
Build & refine
The remaining pages follow. Everything is tested on real phones, tablets and desktops. Two rounds of changes are included as standard.
Hand over
We do not host your site or hold it hostage. We hand over the finished files, and if you would like, we will help you get set up on a service such as Netlify or Cloudflare Pages.
Already have hosting you are happy with? We will hand the site over ready to drop straight in. Not sure where to start? We will walk you through it, and once you are live it stays entirely under your control.
Free · No obligation · No sales call
Send us your website.
Send us your website.
We'll tell you what we'd change.
One email with your web address is enough. You will get an honest review of what is letting the site down, what we would do about it, and a fixed price. Plain English, no pressure, no jargon.
info@renewedweb.co.uk